PDR HAVE BEEN AWARDED AN IF DESIGN AWARD FOR ITS INVOLVEMENT IN THE DEVELOPMENT OF THE   SAFECEPS™, A 21^ST CENTURY ADAPTATION OF THE OBSTETRIC FORCEPS. PDR WILL BE ATTENDING THE IF AWARD CEREMONY ON MARCH 2^ND 2010 WHERE THEY WILL ALSO BE ATTENDING THE CEBIT EXHIBITION IN HANNOVER, GERMANY.

PRO Medical Innovation, A Cardiff based venture chose to employ the services of PDR (The National centre for Product Design & Development Research) to produce its latest version of the product.

The Safeceps™ are a modern-day plastic adaptation of the traditional obstetric forceps. The product encompasses a number of patented technologies which allow for the categorical measurement of traction and compressive force exerted upon the fetal head during instrumental delivery. The Safeceps™ are used in conjunction with a monitoring software system (called the SafeGuard™) which visualises and records the measurement data in real-time changing a subjective operation to a systematic and evidenced based procedure.        

Over 12% of all births in the developed world require assistance from clinicians, a figure far higher in developing countries. The obstetric forceps, a key tool for clinicians, has remained largely unchanged since the 16th century.

Developed by practicing clinicians, Safeceps™ revolutionises obstetric care with greatly improved functionality, ease of use and ergonomics. The product remains familiar to users whilst transforming a subjective operation through intelligence of real time feedback of traction and compressive forces placed on the child during birth, greatly improving safety and reassurance to the doctor, mother and child.