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PDR’s design team takes a field trip to 100% Design – London. We’re going to be attending the exhibition looking for trends, great ideas and general design brilliance. We want to see how the industry is responding to the downturn and see who’s winning at innovation under pressure. Taking the team out and about feeds our group motivation to design better in more creative ways and to be exposed to the more ecological and philosophical drivers impacting the design community today. A guaranteed rendezvous will be the legendary Designers Block. Although we fear this has been subdued to main stream commercialism (being next to 100% Design) – we hope to spot talent and meet the designers who contribute so boldly to our shared creative industry. See us there or at Fabric – where we will be seeing the night through in true London style. |