Summer 2010 sees Mothercare launch its new children’s furniture range ‘MyChoice’; a complete and customisable furniture collection for infants and young children. PDR were involved in the ideation, product concept and design of the furniture items. With a focus of providing ‘easy personalisation’ of the furniture items, this product range can provide a changeable children’s furnishing which is able to keep up with your child’s development and  ownership of opinion and choice.

Launched on the Mothercare website the Mothercare team promoted the product in the following way:
“From the Mothercare MyChoice collection, this stylish white cot bed with reversible colour panels that slot into the ends of the cot allowing you to create your perfect nursery. ??Choose from our range of finishes - oak/walnut, pink/blue, green/yellow, white/white. 1 set of panels is included with the price of your cot and when you fancy a fresh look extra panels can be purchased separately. ??Complete your baby's room with the MyChoice dresser and wardrobe which can also be customised with the coloured panels of your choice.”     

PROJECT BACKGROUND: PDR have invested heavily in working with market leading brands such as Mothercare as they endeavour to meet the ever changing needs of today’s 21st century family. With a strong focus on ‘idea creation’, observational studies and experience driven understanding, PDR provided a driving support of innovation to the Mothercare team and have provided on-going design support for many of their products.  

When asked to comment on the benefits of using external design support in new product development; Mothercare Design Manager commented "PDR's creativity, focus and commercial insight has been essential in the delivery of a series of innovations at Mothercare". We hope to deliver further successes for the group in the near future.