PDR have been awarded another double success in the International ‘IF Product Design Awards 2011’. The design team have picked up on the awards in both Furniture & Home Textiles and the Industry & Skilled Trades categories.

IF PRODUCT DESIGN AWARD 2011 | FURNITURE & HOME TEXTILES | MOTHERCARE ‘MYCHOICE’
Summer 2010 saw Mothercare launch its new children’s furniture range ‘MyChoice’; a complete and customisable furniture collection for infants and young children. PDR were involved in the ideation, product concept and design of the furniture items. With a focus of providing ‘easy personalisation’ of the furniture items, this product range can provide a changeable children’s furnishing which is able to keep up with your child’s development and  ownership of opinion and choice.
The MyChoice collection is a stylish white cot bed with reversible colour panels that slot into the ends of the cot allowing you to create your perfect nursery. With the ability to choose from a range of finishes including; oak/walnut, pink/blue, green/yellow, white/white. Complete with matching MyChoice dresser and wardrobe this product range allows for complete design freedom with the coloured panels of your choice.    
Maintaining their consistent achievement of winning annually at least one IF Award, the team takes enjoyment in encouraging clients to be bold in the delivery of their product aspirations.