User Insight Studies provide us opportunities to gain in depth knowledge and understanding of user needs when developing new products.  The findings of such studies provide a rich source of knowledge which can be fed directly into product design specifications.  Insight studies also provide an opportunity to explore and incorporate key product features which provide value to a products design from more than purely a functional perspective. Insight studies also provide value to a products design on an emotional and user experience level.

Traditional anthropological investigations and ethnographies can be costly and often outside the reach for many smaller companies.  A central tool of our user insight studies is the use of our onsite user observation laboratory.  This lab provides a highly flexible space for creating simulated semi contextual environments.  Equipped with high definition observational equipment and behavioural analysis software, this lab combined with our rapid prototyping capabilities enables us to rapidly observe user behaviour and product usage throughout the design process.