PDR’s Rapid Ethnographic Analysis (REA) service is based on the creation of quasi-contextual environments for user trials. The use of quasi-contextual environments in PDR’s user-research laboratory assists in reducing the cost of user observation. This is achieved by locating simulated environments in a laboratory equipped with observational equipment (multiple video cameras and audio recording hardware) and behavioural analysis software.

Together, simulated environments and rapid prototyping can be used throughout the design process with users to quickly test user experiences with new product options.

Our approach applies theories in user-centric design with an additional focus on reduction of development risk. This provides the opportunity to explore the efficacy of user interaction and to refine solutions before extensive investment is put into development. These user-led techniques allow user involvement to be maintained throughout the design process. As a result, usability testing is not simply confined to the end of the development process when design changes are likely to be costly and reduces the risk of inappropriately designed products