Increasingly, contemporary product development is concerned with the convergence of digital and physical aspects; therefore, a multi-disciplinary approach needs to be maintained from the early stages of design development.

At PDR our approach is to draw on a range of tools and techniques to prototype the interactive elements of product design quickly and cost-effectively. We achieve this by applying various methods from paper-prototyping and flow diagrams through to using our proprietary system for tangible interactive product simulations.  Our techniques enable us to benefit from interactive prototypes throughout the design process from quick and dirty interactive sketch models through to high fidelity proof of concept prototypes.